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Mainstream Newspapers CAN'T REACH Ethnic New Yorkers and Immigrants Like Our Papers Can
Reach up to 3 million ethnic New Yorkers through the medium they look to for information, entertainment and guidance.
Place ads in over 100 immigrant, ethnic and community newspapers in New York with ONE phone call, ONE insertion order and ONE piece of creative.
Cultural correctness is critical to communications. AllCAS can help you craft an appropriate message and translate your copy.
AllCAS, the Independent Press Association's new non-profit ad buying agency prepares insertion orders, translates ad copy, mails the ad, collects all tearsheets and send one invoice. ALL for ONE!
AllCAS News
In its first four months of operation, the All Communities Advertising Service (AllCAS) managed over $140,000 worth of accounts for 75 publications. AllCAS has been extremely successful in placing ads for the September 11th Fund and Safe Horizon, providing the two charities with the most efficient way to reach ethnic New Yorkers affected by the terrorist attacks.
The list of publications represented by AllCAS continues to grow. It features over 100 newspapers and magazines, half of which are published in languages other than English. AllCAS's combined circulation exceeds 1.2 million.
Working with AllCAS makes ad buying simpler for you. Through AllCAS, advertisers, ad agencies, organizations and politicians can place ads with ethnic and community newspapers in New York. We prepare insertion orders, translate ad copy, mail insertion orders to newspapers, collect all tearsheets, and issue clients one invoice. Clients then pay AllCAS for the advertising placed, and AllCAS issues checks to the newspapers.
AllCAS promotes IPA member publications; however, we provide information about non-member publications and fully itemized quotes at no charge, so your ad buy is as effective as possible.
Meet Some Participating Newspapers
Nowy Dziennik / Polish Daily News
The oldest Polish-language newspaper in New York City and the largest in the United States. Since 1971, Nowy Dziennik has played a major role in the Polish-American community, not only only in news coverage but as an important cultural institution. Published six days a week. Features over 400 classified ads in each weekend issue. Read by Poles, Ukrainians, Czechs and Slovaks.
The Russian Forward
The weekly newspaper is the only Russian-language Jewish broadsheet in New York. It appeals to politicians, Jewish leaders, activists from immigrant organizations, businesspeople, lawyers, doctors, and journalists. Its challenging and bold editorial content makes it the lively, liberal voice of the Russian Jewish community in New York. Let's not forget that the launch of the Forward in Russian in 1995 came at a time of growth in the Russian Jewish community, whose numbers have swelled to more than 300,000 in the New York area in recent years.
News India-Times
News India-Times targets the South Asian population in the United States. It focuses on hard news from South Asia and the diaspora. Its mission is to provide accurate, unbiased, straight news reports to the highly educated, serious reader, address issues of concern to the community, and highlight achievements to create role models for the upcoming second generation. It was founded in 1975.
Bangla Patrika
Established in 1997, Bangla Patrika is one of the top Bangladeshi weeklies, with extensive coverage of local immigrant communities in Jackson Heights, Queens and Brooklyn. Published in Bangla, it features several famous Bangladeshi writers who write original columns for the publication.
Siempre
Newspaper directed at the Latino community of East Harlem. Sixty percent of this neighborhoodís population (130,000) is comprised of Puerto Ricans, Mexicans, Dominicans and other Latinos. Siempre is a unique Latino community newspaper covering local news as well as culture. Twelve thousand issues are printed and distributed free.
Haitian Times
In the last two decades the number of Haitian immigrants in the New York Metropolitan Area has grown from 100,000 to almost 500,000. The Haitian Times, a weekly English-language newspaper, is designed to fulfill the needs of readers seeking a paper sensitive to the Haitian and Haitian-American perspective as well as advertisers who are more and more interested in reaching the growing affluent segment of this community. The Haitian Times has a pool of award-winning writers and photographers in the United States and Haiti, known authorities on Haiti and Haitian-American issues.
Daily Challenge
As New York's black community has become more diverse, including more Caribbean and African immigrants, so has the news of the lively Daily Challenge, a venerable African-American newspaper founded in 1972. Published Monday through Friday by a second-generation newspaperman, the paper covers global news, as well as local and national news, making it a must-read for aware black New Yorkers.
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