|
Why join the IPA? We offer a number of
benefits which can help make your publication stronger:
More advertising revenue. The All-Communities
Advertising Service (allCAS) works to attract a range of
advertisers, including national campaigns, to our member publications.
Nonmembers are also eligible for ad placement, but members keep a larger
percent of revenues and have the opportunity to help us plan future
campaigns. Representatives from your newspaper may also be eligible to
sell ads for allCAS.
Technical assistance and training.
IPA-New York arranges yearly workshops on topics such as graphic design,
sales, and preparing for an audit. IPA's technical
assistance manuals, covering topics from advertising and
distribution to legal resources, are free to members.
Access to public figures. City and
state officials often don't make time for smaller publications. With
our frequent Independent Press Clubs, you have a chance to pose
questions to officials in person. Past Press Clubs featured the police
commissioner, schools chancellor, and state attorney general.
Higher visibility. With our ethnic
press directory distributed around the city, allCAS
raising the profile of local publications and markets with advertisers,
and events that introduce city officials to editors, your paper is going
to be seen. Articles syndicated in the Voices That Must Be Heard project
get read far beyond their first publication, reaching outlets around the
city and on the Internet.
Networking opportunities. Press clubs,
trainings, and our listserv provide opportunities for members to share
insights and develop partnerships with each other and our community
allies.
Join Us |