New York, June 19, 2009 – Following an important June 2nd press briefing for the ethnic media, done in partnership with NYC Office of the Census 2010, New York Immigration Coalition and Census 2010, NYCMA has secured foundation support to continue a media effort to message into hard-to-reach and undercounted communities in the NY metro area with a PSA campaign to be placed in ethnic and community publications.

A grant of $15,000 from FJC, Foundation of Philanthropic Funds, will underwrite the translation into 30 languages of a public service announcement stressing the importance of being counted, and placement in community newspapers. 

New York City, where immigrants and communities of color represent over 60 percent of its residents, is identified as the U.S. city with the most hard-to-reach communities and the lowest response rate to the Census 2000 in the country.  An accurate count of the city's residents will result in increased funding for services that will benefit all and proportional representation in Congress.

For more information, please contact NYCMA Communications Manager:

Jehangir Khattak, nycomm@indypressny.org, (212) 279-1442