In an attempt to boost Arabic-speaking recruits, the CIA is launching a first-of-its kind TV ad targeting Arab-Americans.

The ad shows idealized scenes of Arab-American family life, along with a voiceover saying "Your nation, your world; they're worth protecting. Careers in the CIA."

The agency held a private screening of the ad in Dearborn, MI on November 18, which drew applause from the audience of about 40, according to a report in the Associated Press.

Daw Alwerfalli, a mechanical engineering professor in Southfield, a Detroit suburb whose son is among the ad's actors, said he liked the casual approach.

"It's talking to anybody – it shows that the CIA cares about the integrity of the family in general," Alwerfalli said.

Suehaila Amen, 30, thought the commercial was visually appealing and positive, but it "didn't resonate" with her because it didn't fully deliver on its message.

"I just saw a family together sharing a meal, doing what we do best—the hugs and kisses over great food and great company – but I didn't see why it's important to the CIA," said Amen, a community activist in Dearborn.

The agency plans to air the ad on mainstream and ethnic TV stations and websites nationwide within the next few months.

Christina Petrosian, chief of advertising and marketing for the agency's recruitment and retention center, said she believes the ad will resonate with its audience.

"We hear over and over again, 'The CIA is not even on my radar to come and apply,'" she said. "Showing the commercial in this way—with a Middle Eastern focus—will hopefully generate that interest."