Voices Stories by A. Mikhailovich
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Russian radio station sets its own path
On March 1, “Novaya Zhizn” [New Life] radio appeared on 620 AM, breaking the monopoly of “Narodnaya Volna” [The People’s Radio Station]. Months later, the two Russian-language stations are engaged in a competitive battle for advertisers, journalists and distinctive programming to lure listeners. An interview with the president and vice-president of New Life Broadcasting Company reveals their strategies to deliver the best news and programming to listeners. more>