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Resources
provided by NYCMA
Independent Press Clubs
Our frequent Independent Press Clubs give
your reporters a chance to pose questions to public figures in the news.
Past Press Clubs featured the police commissioner, schools chancellor,
and state attorney general. Watch the announcements on the right-hand
side of our main page for
upcoming press clubs. You can also sign up to
receive bulletins about press clubs by email or fax.
All Communities Advertising Service (allCAS)
AllCAS makes it easy for national and local advertisers to reach your
publication. In addition, your staff can apply to sell ads for allCAS on
commission. Visit the
allCAS website for more information.
Technical Assistance
Our yearly Member Conference and more
frequent technical assistance sessions provide you with essential
knowledge about graphic design, marketing, distribution, newsroom
management, and preparing for an audit. Watch the announcements on the
right-hand side of our main page
for upcoming workshops. You can also sign up to
receive bulletins about workshops by email or fax.
Programs
of NYCMA
All members of the IPA may apply to
borrow up to $50,000 from our Revolving Loan Fund, run from our San
Francisco headquarters, and receive free technical assistance manuals on
key publishing topics such as advertising and postal rates. Our
brokerage handles distribution for 75 magazines. Programs just for NY
members include:
Ethnic Press Directory
Many Voices, One City, published in
March 2001, raises the profile of over 200 ethnic publications in New
York. The guide has won NYCMA national press attention, including
a story on the AP wire, in the PR and advertising trade press, and
segments on National Public Radio's On The Media and Voice of America.
Local nonprofits, organizers, and
politicians are buying it to improve their outreach to a diverse range
of the ethnic press. Two foundations have given out the directory to a
total of about 110 groups at media trainings facilitated by NYCMA. We consult informally with groups and media who want a clearer
picture of the city's independent press landscape.
Publishing Workshops
Past workshops have covered graphic
design, ad sales, and preparing for an audit. Our members are also
invited to area workshops of the Center for Community Journalism.
Independent Press Club
Part of our larger initiative to raise
the profile of the ethnic press in New York City, these monthly forums
introduce our editors to newsmakers to whom they might not otherwise
have access. Past Press Clubs featured the police commissioner, schools
chancellor, state attorney general, and representatives working to bring
to light the post 9/11 detentions, including a prominent civil rights
lawyer.
Advertising
Service
The Advertising
All-Communities Advertising Service (allCAS) provides one-stop
shopping for advertisers interested in our members. By developing
strategies for group sales, allCAS staff are able to direct advertising
into publications which are overlooked by most large campaigns. Within
the first four months of operation, allCAS managed $101,000 worth of
accounts for 75 publications, with ads translated into seventeen
languages. Read
more about allCAS.
Voices
That Must Be Heard
Voices
That Must Be Heard translates articles from the ethnic press (when
necessary) and distributes them via web and fax newsletter to mainstream
and ethnic press, government offices, nonprofits, and interested
individuals.
Each week, a different member editor
works with IPA staff to produce Voices. The team reviews article ideas
submitted by papers and translators and makes selections. NYCMA
funds the translation and distribution of the articles via fax and web.
After Sept. 11th, Voices focused on the
South Asian, Arab and Middle Eastern communities in New York. Since
February 2002, the project has expanded, selecting articles from the
broad range of ethnic and community newspapers throughout the city.
Our network offers a point of access to
communities that are greatly affected by national and local policies,
but are often left out of the debate over these policies. |